PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Product Management University

OCTOBER 11, 2023

Product management has set everyone else up for success. Product marketing now has a differentiating message to fill the pipeline. Customer on-boarding teams implement with clear customer outcomes as their target, and the product has no major deficiencies that delay the go-live date or the revenue meter.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Product Management University

OCTOBER 23, 2023

With strong top-down discovery as the foundation, product managers collaborate and build products that make users better at their jobs in ways that have measurable strategic value to the customer (and to your own organization).

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Product Research 93

Product Research User Testing Research Software Feedback Software 93

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Product Management University

AUGUST 15, 2023

When you combine a simple portfolio SWOT analysis with market growth forecasts, the data paints a very clear and factual picture of your most lucrative market segments in pecking order. Those market segment priorities are just as valuable for product marketing and sales as they are product management.

Product Management 246

Product Management Product Manager White Paper Management 246

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 265

Weak Development Team Product Management Product Manager User Testing 265

ProductPlan

FEBRUARY 7, 2019

Whether the products they offer (and the price they sell them for) match the demand is (part of) where product-market fit comes in. Knowing when you don’t have product-market fit is simple. If no one wants your product, you don’t have a market. How to Measure Product-Market Fit.

User Testing 85

User Testing Product Marketing Marketing Research Software 85

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. What is product management? Book a demo to see it in action. But what’s the difference?

Data Visualization 101

Data Visualization Analytic Tools Feedback Software Research Software 101

Intercom, Inc.

JANUARY 18, 2023

” Chip Lay, Director of Product Strategy at Fullstory. You can use product analytics to discover new areas for research. Chip Lay, Director of Product Strategy at Fullstory. While product announcements are important, they should be just one of many tactics. And where should you start?

User Testing 118

User Testing Customer Feedback User Friction Strategy 118

bpma ProductHub

DECEMBER 1, 2019

by Jeff Foley – A product marketing function is responsible for all outward communications about the product offering. Whether it’s guiding content creators, generating a story for sales, or translating developer-speak into business terms, you’re at the nexus of an array of cross functional activities.

Messaging 67

Messaging Marketing Product Marketing Development 67

Intercom, Inc.

JUNE 8, 2018

Web businesses searching for product market fit think they can follow this philosophy just by shipping code. But shipping code doesn’t mean that you’re making any significant product improvements. Similarly you can make undeniable improvements to parts of your product and get no response or appreciation for it.

User Testing 223

User Testing Customer Feedback Customer Experience Messaging 223

Product Management University

MAY 11, 2020

Just for clarification, your products remain horizontal but positioning and messaging is vertical and emphasizes combinations of features (across products) that produce the most desirable outcomes in each vertical. 3 Signs That Product Paralysis is Imminent. Each Product is Marching to its Own Strategy.

Banking 130

Banking Customer Feedback Messaging Positioning 130

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

Userpilot

OCTOBER 5, 2023

You can reduce the payback period through PLG strategies like self-serve onboarding, focusing on cost-effective acquisition channels, iterating on pricing models , investing in customer retention , and using contextual upsell and cross-sell messages. An upsell message created in Userpilot. Onboarding flow builder in Userpilot.

Feedback Software 102

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 102

The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience 136

Customer Experience Product Research User Testing Data Visualization 136

Userpilot

JANUARY 14, 2023

Successful SaaS products satisfy user needs and realize organizational business goals. Product success is necessary both for the product manager and for the organization to grow. To build successful products, make sure to align the product strategy with the product vision.

Feedback Software 97

Feedback Software Research Software Product Research User Testing 97

bpma ProductHub

APRIL 1, 2018

By John Zilch – It can be fun doing things that don’t scale in the early days of a product or business. Whether it’s testing product-market fit, marketing messaging or innovation options, teams can be creative as they fine tune their business model.

Messaging 225

Messaging Product Research Testing Product Marketing 225

ProductPlan

AUGUST 10, 2023

That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like. But it also sets the stage for a parallel strategy that doesn’t sacrifice short-term wins. This means you’ve only got so many swings at the plate to get a big bet right.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

Userpilot

NOVEMBER 23, 2023

Build a product that users love by delivering value and a good product experience. To be actionable, a product strategy should focus on specific user behaviors that create customer value. In other words, the product-market fit becomes weaker for some of the target audience. What are value assumptions?

Analytic Tools 98

Analytic Tools Feedback Software Product Research User Testing 98

Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. You’ve achieved product customer fit when your product and its functionality help the user get their job done in the easiest and fastest way.

User Testing 95

User Testing Feedback Software Analytic Tools Customer Experience 95

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. During her tenure as a data scientist, Lisa built two predictive products. Within marketing, a “channel” is a medium through which to deliver messages such as push notifications or email.

Product Research 177

Product Research Data Visualization User Testing Research Software 177

The Product Coalition

JULY 28, 2020

Parallel to having Engineering or Development teams, technology startups today have dedicated Product teams, which encapsulate Product Management, Product Design, Product Analytics and Product Marketing functions within them, with each of these functions having specific purposes they fulfill.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

The Product Coalition

FEBRUARY 11, 2023

Typically there are four steps to creating a detailed GTM Strategy. Product Market Fit (PMF) Knowing your Target Audience Competition & Demand Find the Distribution Channel Product Market Fit (PMF): A Product Market Fit (PMF) is a way knowing what problems your product will solve.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

The Product Coalition

MARCH 2, 2022

When a company is first starting out, one of its main goals is to find the right product-market fit. Many brands think they are engaging their customers, but what they are really doing is flooding their customers’ inboxes and social media with pre-canned marketing messages. But what happens once the fit is achieved?

User Testing 137

User Testing Customer Feedback Customer Experience Research Software 137

Userpilot

NOVEMBER 21, 2022

Userpilot helps product teams automate feedback collection with contextually-triggered in-app surveys , while the analytics layer enables them to track product usage data. Finally, they can use in-app messaging to recruit beta testers for future launches and announce new products or features. Go-To-Market strategy.

Product launches 97

Product launches Product Research User Testing Research Software 97

The Product Guy

SEPTEMBER 10, 2016

Senior Product Manager @ Citrusbyte (New York City) Keywords: Consulting, Design, Product, Strategy, UX [link]. UI / UX Designer @ Citrusbyte (New York City; Multiple Locations) Keywords: Design, Product, Strategy, UI, UX [link].

Customer Experience 87

Customer Experience Product Management Product Manager Management 87

Userpilot

JULY 27, 2023

Product Manager : In charge of creating product strategy and overseeing the design process, among other things. UX Designer: Responsible for understanding the unique needs and requirements of SaaS users and designing the user interface and experience of SaaS products. Come up with product and new feature ideas.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

ProductPlan

NOVEMBER 1, 2022

Many companies are still getting used to a product executive with a seat at the c-suite table. Product strategy. A Chief Product Officer has a unique set of responsibilities among the executive team, starting with having a product vision and strategy. Chief” responsibilities. Customer advocate.

Data Visualization 52

Data Visualization Finance User Testing Customer Feedback 52

The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.

Product Strategy 116

Product Strategy Strategy Research Software Product Research 116

The Product Coalition

AUGUST 1, 2023

What Is Product Strategy Exactly? And Why It Matters Product strategy is a creative act, to “do something new,” approaching an opportunity from a different angle. — Self So what exactly is product strategy? Why is it important if I have a solid product management team?” I snapped out of la la land.

Product Strategy 132

Product Strategy Strategy Product Research Data Visualization 132

The Product Coalition

MARCH 12, 2023

We help them with their product strategy as well as building a strong product organization. That, of course, includes helping them hire the right people, and specifically the right product leader. Send this to your CEO friends so that they know how to hire the right person the right way.

User Testing 109

User Testing Product Research Consulting Leadership 109

Intercom, Inc.

FEBRUARY 13, 2018

A strong sales and product feedback loop avoids both scenarios. As your sales team scales and plays a larger role in representing the voice of your customers, an open line of communication aligns your product strategy with your addressable market. What does that look like in practice? Preparing for your meeting.

Product Research 192

Product Research Feedback Software User Testing Customer Feedback 192

Userpilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. He has helped many leaders and teams refine their product strategies and shift from being feature-focused to product-led. Product marketing.

Customer Experience 104

Customer Experience User Testing Customer Feedback Research Software 104

The Product Coalition

MAY 9, 2020

Emerging Product Strategy Product Management in the Time of COVID Part I: Stopgaps & Scaled Retention Strategies This first article in the series highlights customer retention strategies for products adapting to changes in customer behavior. Permanent product market fit evades most products.

User Testing 79

User Testing Product Research Customer Experience Customer Feedback 79

Roman Pichler

JUNE 14, 2016

A product, however, achieves success if it meets it business goals. Revenue-generating products typically become profitable when they have achieved product-market fit and start to grow. It is therefore not the product. This may be months, and in some cases, years after the initial development project was finished.

User Testing 208

User Testing Customer Experience Product Research Agile 208

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager. Product Strategy.

Technical Review 159

Technical Review Research Software Onboarding KPIs Reporting Tools 159