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Are Your Product Leaders Good Enough?

BrainMates

Further, The Asia Pacific Journal of Marketing & Management Review (2013) outlines that leadership is much more than instincts and skills. The Product Manager is often seen as the leader of a single product. Consistently evangelise the strategic value of Product Management – top to bottom of the organisation.

article thumbnail

Are Your Product Leaders Good Enough?

BrainMates

The Asia Pacific Journal of Marketing & Management Review (2013) outlines that leadership is much more than instincts and skills. The Product Manager role is a cross-functional leadership role, often managing a single product. These activities are leadership activities.