2014 Naming Product Strategy Technical Review 
The Product Coalition
AUGUST 23, 2023
By focusing on the “why,” product managers can ensure that they are building products that will last while meeting customer needs and business objectives Let’s Look At An Example — Fairphone Although many products have a strong purpose, let’s look at one less known — Fairphone.
UX Studio: Product Management
OCTOBER 2, 2023
As one of the best digital design agencies, Basic offers an ample number of services, from strategy and brand experience to content and technology solutions. They also provide expertise in brand naming, go-to-market strategies, and campaign development.
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PMLesson's Ace the PM Interview
JULY 13, 2020
Bachelor’s in Marketing, an MBA, or a technical degree depending on which company you’re targeting.) Technical expertise. It’s your responsibility to build the product roadmap. A classroom is no substitute for the highs and lows of building, shipping, and adapting a real product to real people. Business Acumen.
Mind the Product
MAY 25, 2018
JustGiving’s goal is to grow the world of giving, enabling more money to be raised for good causes through the use of technology. In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes.
Gainsight
JULY 7, 2021
Plus, it wasn’t often that someone starting a SaaS company in Phoenix, Arizona got to hear from the likes of SaaS all-stars such as Aaron Levie, Tien Tzuo, Neeracha Taychakhoonavudh, Bill Binch, Bernie Kassar, Kia Puhm, Byron Deeter, Roger Lee…and some guy named Nick Mehta. Fast-forward to March and the world as we knew it had changed.
Intercom, Inc.
FEBRUARY 7, 2019
How do you put a box around a product that defies categorization? How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools? I spent about six years there – mostly running YouTube products. Then I left Google in 2014 to start Coda. Matt: Incredibly impressive.
Mixpanel
MAY 5, 2021
Unshipping* = removing a feature or product that is live to customers. Other names and phrases for unshipping: killing, reverting, deprecating, sunsetting, rolling back, removing, winding down, retiring, and obsolescence. We’ll cover why in the next section, after reviewing examples. Tech costs. Strategic alignment.
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