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Growth may be simple to see but; how do you engineer growth? The following is based on notes taken from Sean Ellis’ talk at StartCon 2016 in Sydney, Australia. Problem : Activation friction with new users – 90% of registrants never downloaded the software. Goal : Improve new user activation. Ideate in detail.
And Amplify has something for more than just PMs—our speakers come from a host of backgrounds including growth marketing, engineering, and customer experience. In her time at Slack, she took the company from 500K daily active users to 5M daily active users. Since launching in 2016, WiP has grown to 5,000 women worldwide.
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