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The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Intercom, Inc.

That’s not inherently bad, but that does change a lot about the way that we operate” Meghan Keaney Anderson has been doing just that at HubSpot for the past 8 years, which feels like a lifetime in the world of startups. This is episode nine of Scale , a brand new podcast series on moving from startup to scale up.

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How I treat creative copy like a product—using data

Mixpanel

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires. Keyword research.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. “It Make small bets, via experimentation.

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Top 9 Web Design Company in 2023

UX Studio

Your website’s design is crucial when you try to win over your users. As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. We accomplish this by putting UX research to use, which leads to enhanced, user-centric design.

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Top 9 Web Design Company in 2023

UX Studio

Your website’s design is crucial when you try to win over your users. As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. We accomplish this by putting UX research to use, which leads to enhanced, user-centric design.

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. “It Make small bets, via experimentation.

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. “It Make small bets, via experimentation.