The Product Guy

OCTOBER 9, 2018

This sort of hand-waving has been most prevalent in software companies, where the supposed price of strategy missteps is seen as low. However, this is a naïve analysis that overlooks lost market share due to poor strategic thinking, or the demoralizing effect on engineers having to repeatedly rewrite code because of poor product-market fit.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

The Product Coalition

APRIL 3, 2018

I suggested that understanding both comes down to one thing: research. Because arguably, how can companies who have never been present in a given market truly understand local needs and preference? I’d like to start by reiterating that although research is critical, it is not enough. This is, in my opinion, the best strategy.

User Testing 68

User Testing Research Software Product Research Market Research 68

The Product Coalition

MAY 15, 2019

Scrum and the agile manifesto were created in a time where we used to still package and ship software physically. Largely contained to that area, Product Managers were focused on product sales through pulling promotions, price and marketing levers, largely leaving the development of the actual product to others.

Product Management 92

Product Management Product Manager User Testing Product Research 92

Userpilot

JANUARY 10, 2022

Customer Success is a core growth driver for any SaaS business. In 2022, when the SaaS market is crowded with tons of similar products, the best ones are those who delight their customers regularly. Are still wondering how to keep your customers and make them love your product? No worries!

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Bain Public

AUGUST 13, 2019

The Role of the Product Manager The role of a product manager is becoming more and more strategic. Our research indicates that having an established formal product management process or methodology is a critical first step to executing a solid product strategy.

Data Visualization 40

Data Visualization User Testing Reporting Tools Development 40

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. In her work with the organization, Gray leverages the knowledge of her field to lend leadership strategies for product management professionals.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137

Business of Software Conference

JULY 2, 2019

Jane Austin (Director of Product Design, Babylon Health) – 10 Easy Ways To Irritate Your Design Team from Business of Software Conference. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Upcoming Events. Don't Miss a Thing - Get BoS Updates.

Weak Development Team 40

Weak Development Team Research Software User Testing Analytic Tools 40