The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Mixpanel

JANUARY 12, 2023

It’s a product unto itself. And just like a product process, you need data to create something great. From customer research to monitoring and iteration, good copywriting is rooted in data. Start with customer research. You wouldn’t build a product without doing customer research and validating your idea.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Sachin Rekhi

JUNE 25, 2017

The following section includes posts that cover the fundamentals of what product management is, what the role entails, and gives you a high-level understanding of the skills you need to succeed as a product manager. Below is a collection of my favorite vision statements from a variety of successful technology companies over the years.

Product Research 167

Product Research User Testing Analytic Tools Product Management 167

The Product Coalition

MAY 15, 2019

Scrum and the agile manifesto were created in a time where we used to still package and ship software physically. Scrum came about even earlier than the agile manifesto almost a whole decade to be exact (although you can traces origins earlier back to 1986 with the article The New New Product Development Game ).

Product Management 92

Product Management Product Manager User Testing Product Research 92

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. .

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

BrainMates

NOVEMBER 1, 2021

Now hold on a minute you might say, isn’t product failure just the inevitable cost of product innovation ? Developing and launching a product only to have it fail is the complete antithesis of the “Fail Fast” innovation motto. A product or product improvement needs to provide genuine benefits to a customer.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Roadmunk

APRIL 12, 2018

This past season on Rocketship, the entire season was devoted to product and growth. And one of the topics Mike and Michael did a deep-dive into were the tools product people apply to understand their users better—specifically u ser personas and jobs to be done. Why do product people use these?

User Testing 58

User Testing Customer Feedback Customer Experience Analytic Tools 58