2020 Fractional CTO Positioning Strategy 
Business of Software Conference
MARCH 11, 2021
April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. make sure your customers understand who your REAL competition is.
Business of Software Conference
NOVEMBER 30, 2020
April Dunford // Ambient Strategy. April Dunford BoS USA Online 2020 from Business of Software Conference. This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. So let’s start with the positioning, like what exactly is level jump?
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Business of Software Conference
FEBRUARY 16, 2021
Fundraising Strategy and Process. But there’s plenty of land grabs, and all sorts of other strategies. And so, we went like, pretty deep with those 10 or 12, right, like you share every bit of information you’ve ever had about your company and things like this and then ended up getting his two term sheets in q1 of 2020.
Revulytics
DECEMBER 16, 2019
If you’d like to immerse yourself in product management learning alongside fellow product leaders in 2020, here are our top picks that you don’t want to miss: Mind the Product, San Francisco, CA. Date: July 13-14, 2020. Date: September 21-23, 2020. Date: April 16, 2020. Prices increase April 26, 2020. ProductCon.
Atlassian
JANUARY 27, 2022
All Atlassian’s ITSM competitors are monolithic solutions that start at half a million dollars and need an army of consultants to get started. Not only that, but Forrester also recognized Atlassian’s strategy for enterprise service management with the highest possible score. We needed something that would scale with us today.
Product Talk
MAY 10, 2023
To learn more about how real product leaders are approaching this challenge, I recently sat down with fellow Product Talk instructor Ellen Juhlin (who’s also a product coach, consultant, and Senior Director of Product Management at Orion Labs ). ” I think we were also still missing tying that back to the business strategy piece.
Business of Software Conference
MARCH 24, 2021
The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. So David and I set the direction, and the strategy and the vision and sort of where we’re headed. The teams decide how to build the thing.
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