2020 Fractional CTO Startups Strategy 
Business of Software Conference
MARCH 11, 2021
April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy.
Business of Software Conference
NOVEMBER 30, 2020
April Dunford // Ambient Strategy. Startups often struggle to communicate the value of their products, particularly in sales meetings. April Dunford BoS USA Online 2020 from Business of Software Conference. And we’re a tiny little startup, some of those things look really expensive. Now I’m a startup.
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Intercom, Inc.
DECEMBER 21, 2021
Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Productboard founder and CEO Hubert Palan on mastering product strategy. Far too many businesses rely on early-on hunches to inform their product strategies. Later’s Farhan Virji on adapting B2C support strategies for B2B teams.
Mind the Product
NOVEMBER 28, 2019
I’ve enjoyed working in UX research , in startups, so I imagine what I’m doing for Amplitude as a product. He’s worked as a game developer at Simon and Schuster , as a producer at Nickelodeon , and had a variety of product roles at companies like Pendo and Zendesk , all interspersed with periods of consulting. I enjoy product.
Product Talk
MAY 10, 2023
To learn more about how real product leaders are approaching this challenge, I recently sat down with fellow Product Talk instructor Ellen Juhlin (who’s also a product coach, consultant, and Senior Director of Product Management at Orion Labs ). ” I think we were also still missing tying that back to the business strategy piece.
Business of Software Conference
MARCH 24, 2021
The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. So David and I set the direction, and the strategy and the vision and sort of where we’re headed. The teams decide how to build the thing.
Intercom, Inc.
JULY 9, 2020
Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. They usually have a freemium strategy.
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