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SaaS growth in 2022: Why tracking competitive advantage will NOT yield marketing leadership

Usersnap

In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. The disruptive growth approach focuses on gaining market leadership with a lower-cost product, which will help capture new customers. Here is a 6-point SaaS growth strategy guide for your enterprise.

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How we stay close to customers to create better user personas at Mixpanel

Mixpanel

Build persona foundations from research In the spring of 2022, I had recently joined Mixpanel and was tasked with solving “our enterprise adoption problem.” For even more qualitative data here, we use an automated enterprise Slack channel. Here are a few ways we do it.

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Our Q2 FY22 letter to shareholders

Atlassian

Wins for enterprise customers. Cloud Enterprise editions of our products now meet some of the most stringent compliance standards in the world, including those of the European Banking Authority (EBA) and Germany’s Bundesanstalt für Finanzdienstleistungsaufsicht (BaFin). Forrester Wave, Enterprise Service Management Q4 2021.

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Growth, Funding, Pivotal Moments and the Evolution of Adzerk to Kevel

Business of Software Conference

And then we, we started to sell like big enterprises. And yeah, 2022 can be the blowout BoS, you don’t want to make it huge, but I think it’d be great. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week.