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SaaS growth in 2022: Why tracking competitive advantage will NOT yield marketing leadership

Usersnap

Competitive analysis of current market offerings absolutely helps your SaaS company. However it isn’t the only thing, and perhaps a quite overrated approach to achieving SaaS growth. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers.

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How to Become a Cloud Architect: The Ultimate Career Path Guide

PMLesson's Ace the PM Interview

That's why we wrote this article, to help give you a better sense of the cloud architect career path in 2022. A cloud architect is technically a subset of a solutions architect roles responsible for designing and implementing technical solutions to an organization's business problems. So let's get to it!

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2021 in conversation: Learnings from the podcast

Intercom, Inc.

Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers. Will Larson , CTO of Calm.

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How we stay close to customers to create better user personas at Mixpanel

Mixpanel

And when you’re building an analytics tool for everyone , persona work is nuanced. Build persona foundations from research In the spring of 2022, I had recently joined Mixpanel and was tasked with solving “our enterprise adoption problem.” That’s our situation here at Mixpanel. Here are a few ways we do it.

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Our Q2 FY22 letter to shareholders

Atlassian

We’re building a cloud platform that lets us ship new capabilities and products quickly, as we’re beginning to see with Point A. Marty Hagewood, a software development manager at EMC Insurance Companies, experienced this first-hand. Long-term investments in our platform are paying consistent dividends.