2022 Messaging Product Marketing User Friction 
Userpilot
JUNE 29, 2022
How many customer segmentation tools are out there? Then how do you determine the best one for customer segmentation analysis to uncover product growth opportunities? Here, we have listed a few popular customer segmentation software options and described their pros and cons. What is a customer segmentation tool?
Userpilot
JANUARY 20, 2022
On the Userpilot blog, we often emphasize how versatile the tooltip is as a means of customer education. Possible use cases include: User onboarding interactive walkthroughs tooltips. Tooltips are used to highlight the features that your new users need to learn in order to activate. Read more about how to do so (code-free!)
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Userpilot
JULY 30, 2023
Customer retention vs acquisition cost: Which metric matters more? While it’s important to acquire new customers for growth, retaining existing customers is imperative to ensure long-term success. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.
Mixpanel
FEBRUARY 16, 2024
As a Product Lead, I continuously emphasize to our broader team the importance of defining personas so that we’re clear about who we’re targeting when shaping our product or positioning. I’ve found a big piece of getting this right is keeping those of us on the development side as close to our customers as our support or sales teams.
Userpilot
MARCH 18, 2022
Wondering what product success metrics you should use in 2022? Measuring product success during the early stages of your SaaS business can help you spend wisely and reduce wasted energy. Today, let’s find out how you can leverage product success metrics to add more value for your users and drive retention.
Userpilot
JANUARY 6, 2023
That is the question that many product managers and marketing managers need to tackle to choose the best pricing strategy for their SaaS products. That’s exactly what Jana Frejova , Product Marketing Lead at Spendesk Spendesk , discussed in her recent presentation at the Product Drive Summit 2022 organized by Userpilot.
Userpilot
JULY 24, 2023
Create and release your MVP with only core product features. Create a targeted go-to-market strategy for your launch plan. Choose the appropriate marketing channels to reach your target markets. Launch coordinated product marketing campaigns to reach your audience. Launch your product.
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