Preference Testing: A Step-By-Step Guide
Userpilot
SEPTEMBER 15, 2023
TL;DR Preference testing is a research method used by UX and UI designers to decide which designs users prefer and why. Preference testing helps teams design user-friendly and intuitive UIs, websites, and apps that satisfy user needs. Avoid general questions, like ‘Which design do you prefer?’ What is a preference test?
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