Remove 2024 Remove Crowdsource Remove Startups
article thumbnail

492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

For example, PepsiCo’s Dewmocracy campaign used social media to crowdsource new Mountain Dew flavors. He has 30+ years of professional experience in product and leadership roles across large and small organizations and dynamic startups, and now devotes his time to teaching and helping others improve.

article thumbnail

How to ship like a startup

Lenny Rachitsky

Below, Mihika shares the seven biggest lessons she’s learned about successfully pitching big ideas, getting buy-in, rallying a team, and getting new products out the door—essentially, how to keep shipping like a startup as a company grows. 🏃 Startup mindset: Speed and experimentation matter more than documentation.