Remove 2024 Remove Crowdsource Remove Testing
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492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

For example, PepsiCo’s Dewmocracy campaign used social media to crowdsource new Mountain Dew flavors. But stay closely involved to ensure the research meets your needs. Integrating market research into the product development process keeps you customer-centric. ” Market research makes this possible.

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How to ship like a startup

Lenny Rachitsky

When Figma Slides debuted at Config 2024, Figma’s annual user conference, it proved to be a huge hit. Instead we built, tested, and iterated—fast. Crowdsource superlative awards from the team. But that was all that we needed to sprint to the finish line. Tips for working without PRDs: Create a prototyping culture.

Startups 104