Remove 2024 Remove Market Research Remove Product launches Remove Research Software
article thumbnail

490: Product Process: Fourth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

It consists of four sections: Background: Provides context for the project, including why the company is pursuing it, the scope, the project team’s role, and any constraints or key technologies involved. Focus Arena: Identifies the target market, key technologies, marketing aspects, and competitors’ strengths and weaknesses.

article thumbnail

487: Product Innovation Management: First of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

Your competency with these concepts in the Body of Knowledge helps equip you to turn this around and be more successful creating products customers love and that generate revenue for your organization. Development Tools Use market research tools to understand customers Use engineering design tools Emphasis on project planning tools [16:32] 7.

article thumbnail

Essential Product Manager Skills

The Product HQ

Effective communication is one of the essential product manager soft skills that involves conveying the product vision, goals, and requirements to diverse stakeholders. Good communication skills also involve conducting market research and interpreting key performance indicators to drive strategic thinking.