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Digital transformation is more than AI: you still need a customer-focused strategy

Modus Create

This is one of the core takeaways from our latest research, Investing in Digital Transformation and Product Development , featuring insights from 377 product development decision-makers in the US and UK. Many businesses are looking at how to use existing AI tools to increase productivity rather than build their own models.

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Locked-In Syndrome: What we can learn from Boeing’s 737 Max decisions

Radical Product

The 737 was Boeing’s best-selling product. Airlines knew the product well and bought it year after year. The common product disease , Locked-In Syndrome, had begun to set it. It’s not just big, successful products and organizations that catch this disease?—?your your product could be catching this disease right now.

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What does the Fourth Industrial Revolution have to do with your product?

The Product Coalition

Since then, I have been also working with the development of digital products and, being pretty enthusiastic about both, I can’t help seeing a strong connection between them. We, as Product People, are fascinated by growth and the impact of our work. Revolution, by definition, means abrupt and radical change?