How marketing helped Segment go from 6 months runway to a $1.5 billion dollar valuation
Intercom, Inc.
APRIL 11, 2019
Startup marketing is tough. In the not too distant past, you could polish off a high level message and a slide deck and let the salesperson handle it from there. But today, marketing is the primary driver of revenue at your typical, fast growing B2B startup. billion dollar valuation. Get the specialist-generalist balance right.
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