Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. Use it to make better product decisions. I started as a product manager and ended up as the VP of product. ” So we did that.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

UX Planet

JANUARY 16, 2024

For startups and product owners, the stakes are high, and the path is treacherous. Market research for startup branding can be perceived as an unnecessary expense, especially when compared to product development or marketing activities that seem more directly linked to revenue generation. Yet, it’s a double-edged sword.

Branding 89

Branding User Testing Product Research Data Visualization 89

Dear Strategy

SEPTEMBER 3, 2018

Dear Strategy: “Do startups or small businesses really have the time to develop formal strategies like you talk about on the show? Put more simply, a formal strategy is one that is written out. Refresh your strategy. What do you suggest for those types of companies?”. . Execution : Make investments.

Startups 45

Startups Strategy Framework Download 45

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Lenny Rachitsky

MARCH 21, 2024

— Emilie Gerber is the founder and CEO of Six Eastern , a top PR agency that’s worked with over 100 tech companies, from stealth startups to publicly traded companies. Also offers opportunities for inclusion in lists of top startups or professionals in various fields. Simplify security. VentureBeat: AI.

Reporting Tools 93

Reporting Tools B2B Customer Experience Startups 93

Userpilot

MAY 3, 2022

Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process. When your marketing strategy focuses on outbound, it’s not so clear.

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Enterprise Strategy Marketing Outbound 98

The Review by First Round

JANUARY 13, 2022

Before helping early-stage startups, Arielle started her career in Product Marketing at Google, where she helped launch and grow Google Books and AdWords before leading marketing for Gmail. If you are looking to learn more, Arielle has turned the brand strategy work she does at First Round into a cohort-based course, powered by Maven.

Branding 52

Branding Startups Marketing Consulting 52

Innovatemap

AUGUST 12, 2021

The bar investors have is rising as more startups are being developed daily. There are two optimal scenarios for digital product startups seeking pre-seed and early seed funding. When I look at the startups that investors give a pass on difficult-to-obtain metrics, I find their products are simply amazing.

Startups 52

Startups Product Research User Testing Research Software 52

The Product Coalition

MAY 6, 2021

In the battle for user attention, it is crucial to know what features and elements are relevant and up-to-date for startup mobile app development now. Big Sur OS with 3D graphics was released by Apple in November, 2020 Overall, the visual style of major companies could be a reference point for mobile apps for startups. Let’s reinforce!

Research Software 93

Research Software UX Startups User Testing 93

Product Innovation Educators

MARCH 21, 2022

We managed it out of one giant spreadsheet about target persona, messaging, positioning, etc. Companies dedicate most of their resources to engineering and product development and very little to messaging about their value propositions. At the macro level, go-to-market includes the company-level GTM strategy set by the executives.

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User Testing Marketing Strategy Customer Experience 62

Andrew Chen

JUNE 4, 2018

Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. The messaging becomes stale, and novelty effects are real. [Originally tweetstormed at @andrewchen , Follow me for more!].

Startups 111

Startups Marketing Customer Experience Customer Feedback 111

Intercom, Inc.

AUGUST 31, 2022

Engaging with customers on social media has become part of every customer experience strategy to drive sales and retain customers. If you are an early-stage startup looking into getting started with Intercom, apply to the early-stage program and get 95% discount on your first year with Intercom. What did we learn?

Customer Experience 118

Customer Experience Branding Messaging Startups 118

Bain Public

JULY 22, 2021

(Montreal, Canada) - Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public , will lead a workshop on July 22nd in collaboration with Forum Ventures , formerly known as Acceleprise -- an early-stage fund and B2B SaaS startup accelerator! About Paul Ortchanian.

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Workshop Startups Data Visualization B2B 52

The Product Coalition

MARCH 4, 2024

Transforming communication with instant messaging. Its journey from a modest messaging app to a global giant in instant messaging has been nothing short of remarkable. They wanted to create an app that would allow users to send text messages, images, videos, and other media, without the need for expensive SMS plans.

Analytic Tools 112

Analytic Tools Data Visualization Customer Experience User Testing 112

Nulab

APRIL 27, 2022

The company took a big risk and implemented a highly successful pivot strategy by disrupting the home entertainment industry. What is a pivot strategy? A pivot is a strategy to change the direction of your business. Types of pivot strategies. Reasons to implement a pivot strategy. Here are three such examples.

Data Visualization 84

Data Visualization Research Software Analytic Tools Customer Experience 84

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Any good positioning strategy begins with plenty of research. Your positioning strategy is about finding your space in the market and focusing your efforts on making that space yours. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Intercom, Inc.

MAY 18, 2021

To start a startup, to take on incumbents, to disrupt an industry – all of this requires believing that you see things changing. Customers want to use messaging channels for support. Customers’ (and businesses’) preference for messaging channels has significantly grown since the onset of the pandemic. Self-belief isn’t optional.

Research Software 210

Research Software User Testing Customer Feedback Reporting Tools 210

Userpilot

OCTOBER 18, 2021

Strategies – so you know which steps you should take on the way to higher, faster, and more sustainable growth. If you want your SaaS to grow sustainably, you should implement at least one of these strategies: adopting a product-led growth model, creating valuable and actionable content, in-app onboarding , exceptional customer care.

Analytic Tools 96

Analytic Tools Feedback Software Research Software Onboarding KPIs 96

Intercom, Inc.

SEPTEMBER 1, 2021

More and more, I see startups hiring PMMs as their first marketer ”. More and more, I see startups hiring PMMs as their first marketer – understanding the value they bring when it comes to nailing your positioning and product-market fit from the start. Luckily, we’re seeing some shifts in the industry. Relationships are key.

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Marketing Product Marketing User Friction Customer Feedback 138

The Product Coalition

MARCH 2, 2024

The Art of Listening In the fast-paced environment of startups, especially within the Israeli tech scene, the skill of listening is often undervalued. Listening goes beyond hearing words; understanding the underlying messages, emotions, and feedback can guide your product decisions. Yet, mastering this art is essential.

Customer Feedback 91

Customer Feedback Product Management Product Manager Books 91

Bain Public

JANUARY 24, 2021

(Montreal, Canada) - Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public , will be leading a workshop on February 4th in collaboration with Acceleprise : The B2B SaaS-focused accelerator. These online workshops will host startup founders from the Toronto, New York, and San Francisco cohorts!

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Workshop Startups Data Visualization B2B 52

Antwak Blog

MARCH 11, 2021

Let’s talk about nine innovative approaches to censure any AI startup to bankruptcy. #1 Any AI startup willing to create helpful AI innovations needs to spend a lot of money on innovative work (R&D). . #3 In the end, Tech startups also need a great strategy to succeed in being a business entity.

Artificial Inteligence 52

Artificial Inteligence Startups Research Software Vision 52

The Product Coalition

MAY 3, 2020

A Freshly-Minted Startup Here to Redefine Social Media Management More than three decades ago, becoming an entrepreneur was not for everyone. Instagram Direct Messaging. Meet Ubercircle?—?A It required a great deal of investment, the need to move out of the comfort zone, and a workforce. Fast forward to 2020?—?a Meet Ubercircle?—?A

Research Software 91

Research Software Reporting Tools Startups Customer Experience 91

The Product Coalition

OCTOBER 28, 2019

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup. It’s important for an early-stage startup with limited resources.

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Startups User Testing Product Management Product Manager 78

Oren Steinberg

JULY 13, 2018

The biggest asset any startup has is the time of its entrepreneurs and key talents. The success or failure of the startup often hinges on their ability to focus their efforts on the critical path at any given time. As the startup grows and faces scalability and growth challenges the issue of focus becomes even more challenging.

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Startups User Testing Feedback Software Finance 40

The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy. Here are 3 such examples.

Customer Experience 140

Customer Experience Product Research User Testing Data Visualization 140

Intercom, Inc.

MARCH 11, 2021

And from there, I joined a startup, and that was the next inflection point in my career. Being in a startup, you get to wear multiple hats, and your job or the scope of your role is not really what your title is. In many startups, you get lots of opportunities to try out new things, and positions change all the time.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Userpilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. But how do you do that? Product growth speakers.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Intercom, Inc.

AUGUST 12, 2021

He’s been the Chief Revenue Officer and Chief Strategy Officer at Dialpad, the cloud communication platform, since the spring of 2018, but his fascination for conversations and natural language processing came even sooner. Early in 2017, Dan joined the speech analytics startup TalkIQ, which would later be acquired by Dialpad, as their CEO.

Analytic Tools 223

Analytic Tools Data Visualization Customer Experience User Testing 223

Userpilot

OCTOBER 4, 2023

Tracking MRR growth rate allows you to understand your company’s financial growth, reevaluate the success of growth strategies, and keep an eye on the product’s financial health. You can do this by setting up trigger conditions, which, if met, automatically send the customer an upselling message. How to calculate MRR growth rate?

Onboarding KPIs 99

Onboarding KPIs Feedback Software User Testing Customer Experience 99

Intercom, Inc.

JUNE 8, 2018

New message types. Awhile back, Intercom’s message style was a pop-up to start a conversation. There are times when that doesn’t cut it, for example: You want to send a message, not start a conversation. You want to send a rich message with images, etc. In their early years startups have advantages over the incumbents.

User Testing 223

User Testing Customer Feedback Customer Experience Messaging 223

Alchemer Mobile

AUGUST 31, 2023

Many businesses find mobile apps an essential component of their marketing and retention strategy. In-app messages like Alchemer Mobile’s Love Dialog and Notes provide direct channels to communicate with users in real-time. Does your business not have a mobile application?

Feedback Software 113

Feedback Software Analytic Tools User Testing Customer Feedback 113

Usersnap

JULY 11, 2021

In these startup-driven times, where we build products people love using, we have the obligation to provide the best customer service. As a small company or startup, you probably deal with all kind of different things when starting your business. By giving them the greatest possible attention, we need to build long-term relationships.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Roy Madden

JANUARY 29, 2021

You will be responsible for developing and executing the Feedly marketing strategy. It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information. You love to translate complex concepts into clearly articulated messaging.

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White Paper Marketing User Testing Customer Experience 118

ProductPlan

OCTOBER 3, 2019

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. What Does a Bad Product Strategy Look Like? If there was a simple test for bad product strategy most companies would happily use it. Those are slogans, not strategies.

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Weak Development Team Product Strategy User Testing Strategy 61

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. There has to be cross-departmental and cross-functional cooperation between product, sales & marketing, customer success, and customer support to implement a successful customer retention strategy.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Bain Public

SEPTEMBER 20, 2022

Apollo13 is a Quebec based startup support incubator that helps web, app & SaaS startup leaders evolve their skills and enhance their businesses. Paul’s unique experience brings together the necessity of great engineering and the beauty of product strategy. Session Information. Date: Thursday, September 22nd, 2022.

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Workshop Startups Leadership Roadmap 52