Lenny Rachitsky

JANUARY 9, 2024

Subscribe now P.S. New swag drop Q: I’ve been working on my startup for a couple of years now. Most startups, and new product ideas, fail—we all know this—but it’s different when it’s your product. Each week I tackle reader questions about building product, driving growth, and accelerating your career.

B2C 97

B2C Customer Experience User Friction User Testing 97

Product Innovation Educators

MARCH 21, 2022

We managed it out of one giant spreadsheet about target persona, messaging, positioning, etc. Companies dedicate most of their resources to engineering and product development and very little to messaging about their value propositions. At the macro level, go-to-market includes the company-level GTM strategy set by the executives.

User Testing 62

User Testing Marketing Strategy Customer Experience 62

Andrew Chen

JUNE 4, 2018

Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. The messaging becomes stale, and novelty effects are real. [Originally tweetstormed at @andrewchen , Follow me for more!].

Startups 111

Startups Marketing Customer Experience Customer Feedback 111

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Any good positioning strategy begins with plenty of research. Your positioning strategy is about finding your space in the market and focusing your efforts on making that space yours. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Mixpanel

FEBRUARY 23, 2021

It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. ” Credit: The Lean Startup Playbook. In short, yes.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

MARCH 25, 2024

Shows how to leverage PLG strategies to boost the value of your SaaS business. Revenue-based valuations are more suitable for SaaS startups because it doesn’t take into account upfront investment which affects SDE or EBITDA negatively. Likewise, an accurate valuation matters a lot when you’re planning your exit strategy.

Feedback Software 89

Feedback Software Analytic Tools Research Software Data Visualization 89

Product Management Lessons from the Trenches

JULY 17, 2018

Things would be much better at a startup…” It turns out that?—?just people at a startup don’t automatically have a common understanding of their products’ value propositions either. And lack of alignment at a startup is more painful, especially in early stages when you are looking for that elusive product-market fit.

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

Usersnap

JULY 11, 2021

In these startup-driven times, where we build products people love using, we have the obligation to provide the best customer service. As a small company or startup, you probably deal with all kind of different things when starting your business. By giving them the greatest possible attention, we need to build long-term relationships.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

The Product Coalition

FEBRUARY 3, 2022

It’s better to differentiate 1–3 different personas than one based on “average”. It would be best to try to predict how your competitors Value Proposition will look like in the future and plan your strategy based on that. We also differentiate ourselves by pursuing a different set of delighters. Messaging?—?the

User Testing 140

User Testing Product Research Product Marketing Customer Experience 140

Userpilot

APRIL 24, 2024

In 2023, over 26% of investments in American startups were directed toward AI-related companies. This enables SaaS teams to adjust strategies promptly for optimal performance. Based on these, you could design onboarding experiences that lead users to value in less time or tailor product messaging to reflect their interests and values.

Analytic Tools 69

Analytic Tools Feedback Software Data Visualization Reporting Tools 69

ProductPlan

OCTOBER 3, 2019

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. What Does a Bad Product Strategy Look Like? If there was a simple test for bad product strategy most companies would happily use it. Those are slogans, not strategies.

Weak Development Team 56

Weak Development Team Product Strategy User Testing Strategy 56

Department of Product

NOVEMBER 2, 2023

Other products worth checking out this week include a new customer support startup called Plain. OKRs are a tremendous improvement on traditional output-driven project planning, but they weren’t designed as a substitute for strategy. (UX Troubled AR startup Magic Leap has appointed Ross Rosenberg as its new CEO.

Data Visualization 52

Data Visualization Research Software Analytic Tools Reporting Tools 52

Userpilot

AUGUST 28, 2019

Well, I have another one in mind… Creating the perfect user adoption strategy. A great user adoption strategy will help you achieve that level of adoption with your users. In this article, I’m going to show you how to create your user adoption strategy. You’ll learn: What a user adoption strategy actually is.

Research Software 88

Research Software User Testing Analytic Tools Customer Experience 88

Usersnap

JUNE 27, 2023

But for startups, the challenge of finding 100 willing beta users can feel like an insurmountable obstacle. Even without a polished final product, there are potent strategies that can ignite excitement and gather a passionate community around your project. Let’s look into these strategies: 1.

User Testing 52

User Testing Data Visualization Product Research Customer Feedback 52

Usersnap

NOVEMBER 10, 2023

Product roadmaps transcend mere slides or visuals; they serve as the linchpin for strategically aligning internal teams and external stakeholders with the product vision and strategy. But sharing a Powerpoint roadmap presentation is like sending a message in a bottle. So how to create and present roadmaps effectively?

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

Intercom, Inc.

OCTOBER 14, 2019

As a buyer, you were probably greeted by a message along the lines of: “Interested in our product? Products like Amazon Web Services (AWS) and the rise of engineering talent globally have reduced the barrier of entry for software startups in recent years. There’s more competition and more choices for software buyers.

Research Software 162

Research Software Software Review Customer Experience Differentiation 162

UX Studio: Product Management

OCTOBER 2, 2023

Our journey has led us to partner with startups and enterprises in more than 250 projects worldwide. These leave an exceptional first impression and differentiate our clients from competitors. They also provide expertise in brand naming, go-to-market strategies, and campaign development.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market. And that's what refining your strategy is all about. Design: Customer Discovery Insights.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

ProductPlan

NOVEMBER 9, 2022

A new product introduction should be an extension of the product vision and strategy and must be led by product. Planning four to five months in advance is fairly typical for startups and web-based products. Identify launch scope and messages. Design your strategy. How to craft a product launch timeline.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

Department of Product

AUGUST 22, 2022

How to Conduct a Product Health Check Why gathering health indicators helps you make better product decisions I was chatting to a friend the other day who had just taken on a senior product director level role at a venture backed startup. The company wasn’t in top shape and one reason they’d been brought on board was to turn the ship around.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

Userpilot

JULY 18, 2023

For established SaaS companies, the average churn is between 5% to 7% per year, early-stage startups should expect an average annual churn of 10% to 15%. Apply these 7 retention strategies to reduce churn rates: Personalize user onboarding for different user segments. Multiply the figure by 100. Poor onboarding. Bad customer service.

User Testing 82

User Testing Feedback Software Data Visualization Customer Feedback 82

UX Studio

OCTOBER 11, 2022

What Does a Good Digital Customer Experience Strategy Look Like? The message is clear: your brand needs to provide an outstanding digital customer experience, or your audience will switch to your competitors. . Good digital CX isn’t just about the usability of your product, it’s a powerful differentiator. Reduced churn.

Customer Experience 83

Customer Experience User Testing Analytic Tools Customer Feedback 83

ProductPlan

JUNE 18, 2021

Product marketing is all about aligning product and go-to-market strategy —product launches, positioning, segmentation, and pricing—and then putting that strategy into practice.”. Product Marketing Is About Strategy, Not Tactics. In smaller startups, product management does a lot of that sizing. Crafting the market story.

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Gainsight

JULY 11, 2023

Within several months, I noticed they had the same problem I had in my startup but at a significantly greater scale and cost. That winter, I got to work building a startup company and a startup family. That was when I became passionate about solving the B2B customer education problem.

Education 40

Education Vision Customer Experience Differentiation 40

Userpilot

DECEMBER 9, 2021

Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article. Good positioning ensures consistent sales and marketing strategies. How to choose your product positioning strategy?

Research Software 94

Research Software Feedback Software Analytic Tools Positioning 94

The Product Coalition

OCTOBER 11, 2023

Differentiating from Centralized Social Media Decentralized platforms have a unique superpower — censorship resistance. If the big city social media platforms were the established corporations, Friend.tech and Tip Coin would be the startups in a trendy tech district, pioneering fresh ideas.

Weak Development Team 125

Weak Development Team Customer Experience User Testing Data Visualization 125

Userpilot

FEBRUARY 10, 2023

It portrays the needs, values , and behaviors that differentiate bad-fit customers from your ideal customer. But you can also create personas based on legitimate user research and make them more useful when designing your onboarding process , marketing messages , sales scripts, and more. Why is creating personas important?

Research Software 89

Research Software User Testing Analytic Tools Feedback Software 89

Intercom, Inc.

AUGUST 1, 2019

. “Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. From Wall Street to startup. billion dollars.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Usersnap

SEPTEMBER 29, 2022

In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. ⤵️ What are the levers of SaaS Growth Strategies? Types of SaaS Growth 5 steps to scale SaaS Growth, regardless of your competitive strategy 1. What are the levers of SaaS Growth Strategies?

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Mixpanel

JULY 27, 2020

Though the term often brings to mind SaaS heavyweights like Slack, Atlassian and Shopify, the principles at its core are quite simple: Product-led growth is a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers. number of messages sent PayPal ? Let’s dive in!

Research Software 86

Research Software User Testing Onboarding KPIs Product Research 86

Indicative

OCTOBER 8, 2020

You need an analytics solution and data strategy that can help make that information useful. . By the end, we hope you’ll come away with tips for building an effective Customer Analytics strategy for your company’s product and marketing teams. . billion video gamers around the world — and 16% of U.S. What Is Gaming Analytics?

Data Visualization 145

Data Visualization Analytic Tools Research Software User Testing 145

Business of Software Conference

JANUARY 16, 2020

April Dunford, Founder, Ambient Strategy. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference. This is a talk about positioning one of the most misunderstood concepts in marketing, in startups, in business. Transcript.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. Therefore, Ben and Blair differentiate between customer and user problems.

Enterprise 114

Enterprise User Testing Feedback Software Technical Advisors 114

Userpilot

NOVEMBER 22, 2021

Pre-recorded demos are often too generalized to appeal to customers with varying use cases so using live demos alongside trials as a differentiated approach can be well worth the time investment. you can still offset some of these costs and increase customer lifetime value by using expansion MRR strategies.

Demo 95

Demo Feedback Software User Testing Customer Experience 95

Userpilot

OCTOBER 25, 2022

Userguiding is a good solution for basic customer engagement experiences for really small startups, as its starting price ($99 per month as of now) makes it one of the cheapest customer engagement tools on the market. Using a tool to automate the process makes it faster to implement and test different customer engagement strategies.

Analytic Tools 83

Analytic Tools Feedback Software Data Visualization Reporting Tools 83

The Product Coalition

SEPTEMBER 2, 2019

It precisely describes the core of the concept and partly explains the startup curve model. After that, the startup is pushed to get outside the building and understand the necessity of real customer feedback management for product managers who try to improve the product. They keep the whole process secret, which is a big mistake?

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

UX Studio

JUNE 30, 2023

They blend strategy and creativity in their user-friendly designs. San Francisco, CA $100 – $149 / hr Digital Design, Integrated Marketing, Brand Strategy, User Research, Web Development, Interaction Design Niftic Agency Niftic is a smaller full-service design agency working with brands all over the world.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60