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How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. It’s not a rigorous practice by any means.

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Can Lean Product Management Help Startups Build Strong Products?

The Product Coalition

The majority of such apps have undergone iterative and incremental development to enhance and improve their features. Most of our readers would have heard of Agile product management. It is a methodology that is followed by a majority of software development companies today. But it is not the only game in town.

Startups 128
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article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. It’s not a rigorous practice by any means.

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. It’s not a rigorous practice by any means.

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Experimentation and Prototyping: A Guide for Product Leaders

DISQO

Combining experimentation with market research. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. You don’t have to wait until you have a fully engineered product in the market to get feedback from customers for the first time.