Remove Agile Remove Inbound Remove Market Research Remove Testing
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How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. You are running split tests so that your insights are comparative (e.g.

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Can Lean Product Management Help Startups Build Strong Products?

The Product Coalition

Most of our readers would have heard of Agile product management. In this article, you will find out about Lean product management, its pillars, how it can be implemented and how it differs from Agile, and why it can be considered a better method of managing product development. But it is not the only game in town.

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article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. You are running split tests so that your insights are comparative (e.g.

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. You are running split tests so that your insights are comparative (e.g.

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Experimentation and Prototyping: A Guide for Product Leaders

DISQO

Combining experimentation with market research. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. You are running split tests so that your insights are comparative (e.g. It’s not a rigorous practice by any means.