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Become a Product Visionary with Alternative Futures Analysis

The Product Coalition

Alternative futures analysis is a structured analytic technique that helps teams predict how the future might unfold. To help illustrate the process, let’s say we’re an established B2B software company that makes vehicle inventory and sales products for the US automotive industry. What is Alternative Futures Analysis?

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When going fast is not the same as going somewhere

The Product Coalition

A view into Ikea’s integrated activity system. Most recently, Tesla took the automotive industry by storm with their flawless design, superior on- and offline user experience and also their approach to manufacturing. it will have the desired effect and not lose momentum on it’s way down the org chart.

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The Work of a Strategist

The Product Coalition

If you are “doing prioritization”, that simply means you have too much you are trying to tackle, you are wasting time trimming down those ideas, and you are probably doing this in a series of internal discussions, i.e., you are not leveraging user testing to make evidence-based decisions to drive toward more innovative solutions.

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10 Digital Transformation Examples from 10 Industries

Modus Create

Digital transformation is the process of managing the adoption of digital products, platforms, and processes to create a more competitive organization. Each example showcases how an enterprise successfully adopted digital products, platforms, or processes to make a positive impact on its bottom line.

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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. However, many firms fail at successful implementation due to common pitfalls. With globalization and advancing technology, products and services are becoming commoditized faster than ever.

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How Blockchain Is Transforming Marketing: Four Effective Ways

The Product Coalition

Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. Based on this technology, you can build a reward system for users who view advertising content.

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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. However, many firms fail at successful implementation due to common pitfalls. With globalization and advancing technology, products and services are becoming commoditized faster than ever.