Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? This is the main question we explore in the article. You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. What is marketing-led growth?

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. It can be a tough nut to crack sometimes, but we’ve made it easier in this article. Typeform – best for long-form market research surveys. What are marketing surveys?

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

NOVEMBER 28, 2022

Did you know reengaging churned customers is possible? Companies lose revenue because they mistakenly think churned users are gone forever. This article shows the common reasons for churn, outlines ten ways to get your users back, and the right engagement software to use. Unresponsive customer support.

Feedback Software 98

Feedback Software Analytic Tools User Friction Customer Feedback 98

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. Trigger customer feedback surveys contextually for existing customers. Book a demo to learn more!

Customer Feedback 98

Customer Feedback User Testing Feedback Software Data Visualization 98

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. This article shows you how. In-app strategies for converting free or trial users to paying customers. Personalize your campaigns.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. The big deal is turning them into paying customers who keep renewing their subscriptions long-term. Acquisition marketing focuses on gaining new customers and expanding market share.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. It also helps align your teams by ensuring everyone is on the same page regarding customer interactions. What is a customer journey map?

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Intercom, Inc.

NOVEMBER 30, 2021

Customer support is more business-critical than ever. But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. The future of support is here.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Userpilot

APRIL 15, 2024

Left unaddressed, customer communication pain points can cause dissatisfaction and eventual churn. This article aims to help you avoid that. We cover: Types of customer pain points. How to identify customer pain points. Six common customer pain points.

User Friction 105

User Friction Customer Communications Analytic Tools Feedback Software 105

Userpilot

MARCH 21, 2024

When done properly, learning how to optimize customer activity cycle can build lasting relationships and drive growth. Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Customer lifecycle management helps you sustain growth by building a loyal customer base over time.

User Testing 105

User Testing Analytic Tools Research Software Feedback Software 105

Userpilot

MARCH 14, 2024

Looking for customer analytics use cases that can significantly improve your SaaS? This article lists key use cases for SaaS and explains how to implement them to unlock customer satisfaction and product growth. We also cover: Customer analytics categories. The three types of customer analytics and their significance.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Customer Experience 105

Userpilot

APRIL 21, 2024

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Focus on their JTBDs, pain points , and gains from using your product.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

Userpilot

APRIL 10, 2024

As your business grows, you can expect the number of support tickets to increase and the stress levels of your customer service team to go up. Building a knowledge management system can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. Create granular content.

Feedback Software 103

Feedback Software Analytic Tools Research Software Data Visualization 103

Alchemer Mobile

JUNE 14, 2022

An article in the Harvard Business Review introduced Net Promoter Score (NPS) surveys to the business world nearly twenty year ago. NPS surveys changed the way businesses gauge customer experience and are still widely used today. To answer this need, we came up with a better way to gauge customer loyalty and emotion: NPS+. .

Product Research 246

Product Research Feedback Software User Friction Customer Experience 246

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

Userpilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. TL;DR Customer acquisition cost (CAC) measures the total sales and marketing expenses for acquiring new customers.

Customer Experience 96

Customer Experience User Friction Customer Feedback Onboarding KPIs 96

Userpilot

APRIL 3, 2024

A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. TL;DR A resource center provides tailored content to aid users in problem-solving your product.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

JANUARY 11, 2024

TL;DR FinTech onboarding involves welcoming new users to your FinTech app and helping them get started with it. A stellar FinTech onboarding process builds user trust , improves the customer experience , and reduces customer churn. to assist customers at all times. Mercury creates a custom URL for your company.

Onboarding KPIs 105

Onboarding KPIs Customer Experience Feedback Software User Testing 105

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. This article examines why product-market fit analysis is important and how to gather insights into achieving a product-market fit by getting feedback and validating your idea. What is product-market fit?

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

User Testing 98

User Testing Research Software Customer Feedback Feedback Software 98

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

AUGUST 29, 2022

Wondering how you can leverage sentiment analysis to improve customer experience? Customers are actively sharing their thoughts on social media and review sites, making these places valuable sources of customer feedback. If you’re ready to get started with customer sentiment analysis, then read on!

Feedback Software 98

Feedback Software Customer Experience Customer Feedback Product Research 98

Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. In the article, we discuss just that. TL;DR Funnel analytics describes the process of analyzing how customers progress from one stage of the journey to another. But what exactly does it involve? Let’s get into it!

Data Visualization 104

Data Visualization Analytic Tools Customer Experience Feedback Software 104

Userpilot

OCTOBER 31, 2022

Want to analyze customer needs in a way that will benefit your business? In this article, we feature the nitty-gritty of customer needs — from the fundamental meaning and types of customer needs to the most efficient method for conducting a customer needs analysis and acting on customer data for business growth.

Data Visualization 98

Data Visualization Analytic Tools User Testing Feedback Software 98

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

Intercom, Inc.

AUGUST 24, 2021

But at these pivotal moments, it’s just as important to prioritize your customer support strategy as it is to plan your product roadmap or your next big marketing campaign. With that in mind, here are three questions to ask when you want your customer support to grow with you – and some best practices to ensure it does.

User Testing 129

User Testing User Friction Customer Experience Data Visualization 129

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? Loom uses onboarding checklists to encourage users to get fully activated.

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Usersnap

JULY 26, 2023

Customers are at the functional center of every successful business model, and it’s time we uncovered the secrets to unlocking financial success through the idea of customer centricity by presenting customer focus examples. Key strategies and learnings from the top companies 5 best customer-centricity examples 1.

User Testing 52

User Testing Customer Feedback Customer Experience Reporting Tools 52

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

User Testing 143

User Testing Product Research Product Marketing Customer Experience 143

Userpilot

OCTOBER 20, 2022

In this article, we’ll discuss 10 strategies you can use to improve your Net Promoter Score and thus increase customer satisfaction and loyalty. The Net Promoter Score (NPS) is a measure of customer satisfaction and loyalty. It helps you track customer satisfaction and loyalty. Book a demo to learn more about it.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

FEBRUARY 28, 2023

Any product manager should know how to quickly put together a comprehensive customer feedback form: they’re a secret weapon for unlocking deep user insights and gathering quality feedback. TL;DR A customer feedback form is a way to gather customer feedback in a structured way. What is a customer feedback form?

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Userpilot

APRIL 29, 2024

How can you use them for better customer engagement ? These are the main questions the article tackles. TL;DR Segmentation is a process of grouping customers by shared characteristics. A segmentation survey is used to gather the data necessary to segment customers. A market segmentation survey is a market research tool.

Analytic Tools 66

Analytic Tools Research Software Feedback Software Product Research 66

Userpilot

FEBRUARY 4, 2023

When it comes to customer retention , figuring out how to wow a customer is crucial. After all, how can you expect to keep existing customers if you’re not able to meet (or exceed) customer expectations? TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future.

User Testing 97

User Testing Customer Experience Customer Feedback Feedback Software 97