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To collect the data to measure this KPI, you need to define what activities make up an “aha moment.” You can use this KPI to identify places where you may need to set user expectations during your onboarding process. Some ways to do that include: Using validations to prevent users from entering bad data.
Using an automotive example, a tightly coupled strategy would resemble a Le Mans tuned race car where a strategy that can service a wider market would look less like a Porsche 919 and more like a Porsche Macan. Do this often to reorient teams where and when necessary. Intense attention to data and to what works is the goal here.
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