B2B Framework Software Engineering Systems Review 
Usersnap
FEBRUARY 23, 2022
Every SaaS company, whether B2B or not, looks to get more intimately connected with their customers’ needs and pains to grow. How is SaaS Product Management the Central Nervous System to Product-Led Growth? Specifying to the software engineering and design team what needs to be done in order to release the next iteration on time.
Product Talk
DECEMBER 7, 2022
In my continuous discovery framework, I argue teams need to discover opportunities and solutions. If you work on a B2B product, you have both customers and users. If you work on software that your internal colleagues use (e.g. Further reading: Product in Practice: Automating Customer Interview Recruiting at Zonar Systems.
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Mixpanel
AUGUST 3, 2023
Mark Kilens, Chief Marketing Officer at Airmeet, says he uses a framework when he thinks about marketing strategy. With this framework, you can develop a marketing strategy that focuses on your larger goals—like the success metrics and value moment conversion—and then look at what tactics are most effective at improving those metrics.
Mixpanel
AUGUST 3, 2023
Mark Kilens, Chief Marketing Officer at Airmeet, says he uses a framework when he thinks about marketing strategy. With this framework, you can develop a marketing strategy that focuses on your larger goals—like the success metrics and value moment conversion—and then look at what tactics are most effective at improving those metrics.
Mixpanel
AUGUST 3, 2023
Mark Kilens, Chief Marketing Officer at Airmeet, says he uses a framework when he thinks about marketing strategy. With this framework, you can develop a marketing strategy that focuses on your larger goals—like the success metrics and value moment conversion—and then look at what tactics are most effective at improving those metrics.
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