BrainMates

APRIL 30, 2018

And if it’s a B2B and it’s B2C, then that obviously complicates the conversation. Elizabeth Pek (Head of UX): Yeah, if I was in that position, I’d always start off with the whys. As Marie mentioned, if it is a B2B, B2C, then that gets very complicated. You are genuinely excited about the opportunity.

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

Mixpanel

FEBRUARY 23, 2021

Taking a cue from corporate finance, their framework uses a series of measurements—growth accounting, cohort analysis, and customer distribution—to provide a quantitative view of a company’s level of product-market fit. Pre-product launch, many startups find that qualitative data can be a valuable leading indicator.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

FEBRUARY 20, 2020

The process of bringing your product to market involves making sure you know the market that your product inhabits, and knowing who your ideal customers are. It also involves positioning your product. You need to figure out your USP and focus your product marketing strategy around it. Overseeing product launches.

Feedback Software 108

Feedback Software Research Software Product Marketing User Testing 108

Userpilot

FEBRUARY 20, 2020

The process of bringing your product to market involves making sure you know the market that your product inhabits, and knowing who your ideal customers are. It also involves positioning your product. You need to figure out your USP and focus your product marketing strategy around it. Overseeing product launches.

Feedback Software 89

Feedback Software Research Software Product Marketing User Testing 89