Intercom, Inc.

NOVEMBER 14, 2018

You need to work with your finance team to establish the ROI metrics and appropriate timelines. Example #2: Turn product launches into revenue. Often when people think about product launches, they think about building and shipping new features. But the math also has to work out.

Data Visualization 188

Data Visualization Outbound Inbound KPI 188

Amplitude

JULY 29, 2020

Though their tactics and product initiatives changed over time , they still fed into the same strategy, which served their singular product vision of becoming the best global entertainment distribution service. It includes the position of troops, the features of the landscape and any obstacles in your way.”

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

Mind the Product

AUGUST 20, 2018

In this final post in my series on managing manufactured products I examine the specific touch points that exist between the operations, engineering, and finance functions when managing the lifecycle of manufactured products. The post Managing Manufactured Products: Growth and Decline appeared first on Mind the Product.

Customer Experience 73

Customer Experience User Testing Management Management 73

Product Innovation Educators

APRIL 29, 2024

Your competency with these concepts in the Body of Knowledge helps equip you to turn this around and be more successful creating products customers love and that generate revenue for your organization. They develop the product strategy and engage in product work through all stages of work—idea to launch and ultimately to product retirement.

User Testing 117

User Testing Product Research Research Software Finance 117

Business of Software Conference

SEPTEMBER 7, 2022

Raising teenagers Retention Revenue based finance Reviving the team after difficult years Reviving the team after difficult years Rewarding our team SaaS and crypto (and crypto-SaaS?). Remote-first.

Research Software 10

Research Software Feedback Software User Testing Data Visualization 10

Userpilot

JANUARY 14, 2024

In particular, we look at: What the product manager’s role involves Their main responsibilities Common product management positions Tips on how to advance your PM career Let’s dive in. They also manage the product launch and track product performance throughout its lifecycle.

Data Visualization 105

Data Visualization Analytic Tools Research Software Feedback Software 105

Userpilot

MARCH 29, 2024

Word-of-mouth marketing : Word-of-mouth marketing is a viral marketing strategy that relies on customers sharing their product experience with others. For instance, you can induce customers to share their positive experiences with your product on social media. HubSpot promotes its products through industry-relevant courses.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

The Product HQ

APRIL 20, 2024

If you’re looking to move forward from a product manager position, you need to have a formal degree. A company may call its junior product managers associate product managers. That said, it’s best to avoid adding any entry-level position if you want to keep your resume on a single page.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

BrainMates

APRIL 30, 2018

We’re also looking at this business as a thing that’s just been founded, and it’s a new, so we’re probably looking at our positioning in market and how we’re going to pitch this to candidates, the actual message that we’re trying to send there, and the purpose and vision of the company. You can see it.

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

Gainsight

APRIL 26, 2022

Lack of trust from stakeholders within the organization, like Sales and Finance, because results are either opaque or fall short of estimates. Identifying customers who could be leads for expansion to new products . Launching digital-led customer success with robust automation capabilities. These goals could include: .

Reporting Tools 92

Reporting Tools Analytic Tools Enterprise Data Visualization 92

Userpilot

JULY 6, 2021

SaaS product marketing team structure #2 – By function. Teams structured by function focus on aspects like sales enablement, product launches, brand positioning, and market intelligence individually. SaaS product marketing team structure #4 – By line of business. marketing, technology, finance, etc.)

Research Software 98

Research Software Feedback Software Product Marketing Marketing 98

Roadmunk

OCTOBER 5, 2017

So we spoke to three product marketing managers to explain how they approach product releases while working in conjunction with product management. Each product marketing leader walks us through a typical product launch. Launch templates vary by priorities. Product marketing is the inverse.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Pragmatic Marketing

OCTOBER 18, 2019

From pre-sales to consultancy to support to product management and product marketing and then into technical leadership roles. And it also gave me exposure to both kind of core products as well as new Nathan products as they were released or developed out to the market. So the second time around.

Feedback Software 70

Feedback Software User Testing Framework Customer Experience 70

Pragmatic Marketing

OCTOBER 18, 2019

From pre-sales to consultancy to support to product management and product marketing and then into technical leadership roles. And it also gave me exposure to both kind of core products as well as new Nathan products as they were released or developed out to the market. So the second time around.

Feedback Software 70

Feedback Software User Testing Framework Customer Experience 70

ProductPlan

APRIL 23, 2019

Even though product management may make up a tiny fraction of the employees as a percentage of headcount, there’s no other part of the business that touches every department quite like the product. The question shouldn’t be “why should we include a product update?” but “why isn’t product management doing most of the talking?”.

Feedback Software 65

Feedback Software Research Software Product Management Product Manager 65

Product Bookshelf

JANUARY 9, 2021

Asking people whether they would use your product will likely result in false positives because most people try to be nice during product testing. It is the product manager’s responsibility to ensure that none of the constraints surface during product launch and prevent the product from reaching the market.

Product Research 62

Product Research User Testing Feedback Software Customer Experience 62

Business of Software Conference

MARCH 24, 2021

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40

Mixpanel

FEBRUARY 23, 2021

Taking a cue from corporate finance, their framework uses a series of measurements—growth accounting, cohort analysis, and customer distribution—to provide a quantitative view of a company’s level of product-market fit. Pre-product launch, many startups find that qualitative data can be a valuable leading indicator.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

FEBRUARY 20, 2020

The process of bringing your product to market involves making sure you know the market that your product inhabits, and knowing who your ideal customers are. It also involves positioning your product. You need to figure out your USP and focus your product marketing strategy around it. Overseeing product launches.

Feedback Software 108

Feedback Software Research Software Product Marketing User Testing 108

Userpilot

FEBRUARY 20, 2020

The process of bringing your product to market involves making sure you know the market that your product inhabits, and knowing who your ideal customers are. It also involves positioning your product. You need to figure out your USP and focus your product marketing strategy around it. Overseeing product launches.

Feedback Software 89

Feedback Software Research Software Product Marketing User Testing 89

Intercom, Inc.

MARCH 29, 2022

Loyalty comes from a strong relationship, which itself comes from repeated positive experiences. Loyalty comes from a strong relationship, which itself comes from repeated positive experiences. So if a billing question came in and we needed somebody from finance, they were there.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

AUGUST 25, 2020

So it becomes much more important to have a really clear idea of the unique position you hold in the market. Because they’re going to be launching features that would make no sense for power companies. And yet, all the metrics will look positive while that’s all happening. Maybe that’s like incumbent companies.

Marketing 238

Marketing Feedback Software Onboarding KPIs Reporting Tools 238