Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups
The Product Coalition
MARCH 23, 2022
While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. Vertical integration delivers a level of control but also requires incurring costs a startup may not be able to afford, e.g., staff augmentation and management. managing payroll, onboarding).
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