Banking Fractional CTO Marketing Strategy 
Userpilot
JULY 27, 2023
The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. Chief Operating Officer: Responsible for overseeing day-to-day operations, providing strategic advice, and managing the company’s operations.
Business of Software Conference
MAY 15, 2019
Technology launched before the market was ready, a funded company run into the grown, struggling to reach the heights of an American counterpart. I went on to do management consultancy at ZS associates. Then I went on with the marketing director as boom went to bust at Sportal and joined Hutchison 3G UK.
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Atlassian
JANUARY 27, 2022
By anticipating the trends in our three addressable markets, investing heavily in R&D, playing the long game with our uniquely efficient GTM model, and staying true to our values, Atlassian is delivering a metric tonne of value. Shaping the future of work across three global markets. But we’re not stopping there.
Mironov Consulting
APRIL 15, 2023
One group (sales, implementation/customer success, professional services, account-based marketing) is trained and paid and rewarded to focus on one customer at a time , with current-quarter timelines. And there’s no ongoing maintenance without a separate service contract. Get it done, and move on.
Business of Software Conference
FEBRUARY 16, 2021
And we also learned that kind of the market we’re in wasn’t the best. And so, it’s like a six-month lag between when we make that first conversation, maybe you’re spending money on marketing, or whatever, and then six months until we get a check in the bank. Fundraising Strategy and Process.
Mixpanel
MARCH 7, 2021
Getting that feedback is invaluable in shaping opinions, planning projects, and presenting strategy to management.” “I started out in financial services which took me to data and CRM in marketing. ” Charlotte Morris VP Marketing and CX, Trint. ” Georgina Kirby Co-Founder & CTO, Vinehealth.
Mind the Product
MARCH 29, 2020
Zalora CTO Silvia Thom has been based in Singapore since 2013 and previously worked on consumer products in Europe and Japan. ” Liam Hutchinson comments that many of the organisations in the region who were early to embrace product management were bigger, very hierarchical, companies like banks. “It Market Differences.
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