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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  (See the chocolate cake problem.)

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Rules & Tools For Scaling Software Sales | Stephen Allott, Seedcamp| BoS Europe 2018

Business of Software Conference

Secondly you’ve got to pick the markets to target. Third you’ve got to design sales territories. And finally – and this has been evolving a lot over the last few years – the technology systems and support tools like Salesforce.com or HubSpot becoming more and more important. Now how do you organize those?