Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  Plus frequent updates on everything for the C-suite.

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Product Management University

FEBRUARY 25, 2020

Portfolio level business requirements deliver three primary benefits: Through the Eyes of the Customer – They force product management teams to see their target customers holistically, without product bias, which leads to better product decisions and more valuable solutions. Sales Training on Customers vs. Products.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

The Product Coalition

FEBRUARY 26, 2022

One particular example, UpBank, I’d argue one of the most underrated and successful software companies in Australia, only has Product Designers with one single product leadership role. The issue feels a little more systemic. Using these ideological tools for your own sanity is great. almost nobody talks about customer needs.

User Testing 201

User Testing Weak Development Team Customer Experience Customer Feedback 201