Branding Customer Satisfaction Differentiation Software Improvement 
Intercom, Inc.
SEPTEMBER 21, 2022
Many of the old-fashioned ways support teams have delivered support in the past – such as using “do-not-reply” emails and keeping customers on hold for hours – just don’t cut it anymore. Although we’ve seen consumer software improve in leaps and bounds in the last few years, legacy support software just hasn’t kept up. “44%
Mironov Consulting
MAY 2, 2019
Implication : this puts a huge premium on rigorous user/market validation ahead of building potentially exciting features. It’s much less obvious which software improvements will strike a chord with which audience segments, especially since users often want to see our software rather than hear it described.
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