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How AI Transformation Impacts the Digital Marketing Industry

The Product Coalition

Artificial intelligence (AI) has begun to transform all facets of our professional and personal lives. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. Social media has made brands more susceptible than ever before to scrutiny.

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444: Executive leadership and digital transformation challenges – with David Rogers

Product Innovation Educators

In an established business, you have a business model, customers, ecosystem of partners and distribution channels, employees, and a brand reputation. 7:36] What part does artificial intelligence (AI) play in digital transformation? The current wave of change is around generative AI. The challenge is adaptation.