Remove Branding Remove Inbound Remove KPI Remove Onboarding KPIs
article thumbnail

Product Marketing OKRs: How to Properly Measure Product Marketing Success

Userpilot

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. But when it comes to products, you can’t ignore the rest of the funnel. This article is focused on product marketing OKRs and how they help product teams drive adoption.

article thumbnail

Strategies to take your customer support global

Intercom, Inc.

These days, customers expect instant access to support, especially for products that are critical to their business operations. Additionally, returning customers are more likely to purchase from you if their initial experience with your brand – including your support – was positive, which further boosts support ROI.

article thumbnail

2022 customer support trends: How support leaders are adapting

Intercom, Inc.

The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. I would implore, I would beg, even, for brands to change their mindset and find a way to start investing in the support function. Last month, we published the second edition.