Userpilot

MARCH 22, 2021

TL; DR. Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums. What Is Product Marketing? Want to learn more about how it works?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. I stumbled upon Eric Ries and Steve Blank, the concept of customer development – it was a revelation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Business of Software Conference

JUNE 20, 2019

I wrote this page for the team saying you know the fact that it’s too much around me it’s a limiting factor in the pursuit of our company’s mission. I even left a bunch of slack channels for different projects, different teams. And I told the team keep calm and carry on and you know we can do it.

CTO Coach 87

CTO Coach Research Software Feedback Software Weak Development Team 87