Userpilot
MARCH 22, 2021
TL; DR. Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums. However, some have complained about bugs and the poor quality of reporting.
UX Studio
JULY 17, 2018
You want to trust the design team, and see how they process and understand your product and company. Get the stakeholders and the design team on the same page. We also combine activities, ask for best practices from our team and look for new ones. How did the others’ in my team choose this exercise for this question?
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Intercom, Inc.
FEBRUARY 1, 2018
In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. I stumbled upon Eric Ries and Steve Blank, the concept of customer development – it was a revelation.
Business of Software Conference
JUNE 20, 2019
I wrote this page for the team saying you know the fact that it’s too much around me it’s a limiting factor in the pursuit of our company’s mission. I even left a bunch of slack channels for different projects, different teams. And I told the team keep calm and carry on and you know we can do it.
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