Innovatemap
OCTOBER 29, 2020
Your marketing team may be stacked with the most eloquent writers, but if no one reads the highly-informative yet incredibly-long e-book or white paper they just produced, the effort is without reward. Video offers a better brand experience. Why today’s marketers value video. Video is fast.
The Product Coalition
JANUARY 25, 2021
You can conduct market research, send a survey to your customers that goes beyond the usual questions about the product, work on a few white papers, tips & tricks, FAQ’s, cheat s s, best practices, and more. [Read: 5 basic mistakes product managers still make ] There are plenty of other ways to create high-quality content.
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Userpilot
MARCH 22, 2021
Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums. Moreover, you can customize the color theme for your experiences to suit your brand image.
ProductPlan
NOVEMBER 9, 2022
The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. A product launch may seem daunting, but they’re well worth the effort, whether it’s a brand-new product or just a big update to an old favorite.
Userpilot
APRIL 22, 2024
Send targeted messages highly relevant to each customer’s stage in the funnel—messages that align with their immediate interests and necessities A/B test upsell prompts are a savvy tactic to optimize conversions within your marketing funnel. The beauty of marketing funnels is their flexibility.
Intercom, Inc.
MAY 14, 2018
For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Messaging: Ignore at your peril. You could say we’re biased, but the evidence became clearer than ever when messaging apps surpassed social networks in popularity in 2016: Reach.
Innovatemap
SEPTEMBER 29, 2020
The science is in the ironic but consistently proven, product marketing theory that messaging to a smaller group of people with more specific needs and wants will produce more, better-qualified, leads. . From there, they can craft messages and stories that speak directly to the unique value their company can provide those personas.
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