Branding Messaging Research Software White Paper 
Userpilot
MARCH 22, 2021
The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. Why Use Product Marketing Tools ? Ready to dive in?
The Product Coalition
JANUARY 25, 2021
The key here is to combine objective content (such as business insights and useful tools), along with some product-specific content that you wish to promote. a few years back, when I was leading a large B2B platform, we promoted it with a video-based newsletter that we sent every month or so. Newsletters ?—?a
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Intercom, Inc.
MAY 14, 2018
For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Messaging: Ignore at your peril. You could say we’re biased, but the evidence became clearer than ever when messaging apps surpassed social networks in popularity in 2016: Reach.
Intercom, Inc.
MARCH 8, 2018
In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. Make sure you’ve got that viable program or platform. For example, when I was at LinkedIn we launched a brand new product.
Intercom, Inc.
FEBRUARY 1, 2018
Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation. You could only exchange multimillion dollar derivatives on some kind of energy platform. For Slack, that was clearly the engineering and dev communities, who love new tools. We use a multi-touch attribution system.
Business of Software Conference
JUNE 20, 2019
In 2018, Balsamiq celebrated its 10th Birthday – an impressive achievement for any SaaS company. Founder Peldi has attended Business of Software every year since 2010, and has 5 BoS talks to his name. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates?
Pragmatic Marketing
MAY 23, 2017
We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Brand Awareness. Brand Foundation.
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