Userpilot
MARCH 22, 2021
The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. Why Use Product Marketing Tools ? Ready to dive in?
Product Innovation Educators
OCTOBER 30, 2023
First, I do internet research. I go out into the field with customers and see what solutions they’re using today and what problems they’re facing. It was a technological marvel. The hardest use case to define is when you’re trying to invent a brand new category and your competition is non-use.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Product Coalition
JANUARY 25, 2021
The key here is to combine objective content (such as business insights and useful tools), along with some product-specific content that you wish to promote. a few years back, when I was leading a large B2B platform, we promoted it with a video-based newsletter that we sent every month or so. Newsletters ?—?a
UX Studio
JULY 17, 2018
Who: Designer(s) + researcher(s) working on the project. In the case of the language-learning app, we: Downloaded and tried the existing app, Looked through the Trello board, and. Who : Designer(s) + researcher(s) working on the project. Pre-preparations: Getting ready for the UX process. When: T minus 1-2 weeks.
Intercom, Inc.
MARCH 8, 2018
In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. Make sure you’ve got that viable program or platform. For example, when I was at LinkedIn we launched a brand new product.
Intercom, Inc.
MAY 14, 2018
For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. You could say we’re biased, but the evidence became clearer than ever when messaging apps surpassed social networks in popularity in 2016: Reach. 1.5X: In-app messages are 1.5
Intercom, Inc.
FEBRUARY 1, 2018
Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation. You could only exchange multimillion dollar derivatives on some kind of energy platform. For Slack, that was clearly the engineering and dev communities, who love new tools. We use a multi-touch attribution system.
Expert insights. Personalized for you.
98 
Let's personalize your content