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As soon as the game is released globally, we immediately add the standard languages in which all our games are released : besides the MULTI-5, these are Portuguese, Arabic, and Asian languages (Korean, Japanese, Chinese, and Thai). Have you had to adapt the games themselves or your advertising campaigns to users in Asian countries?
It took a lot and it took a lot of persistence but again this whole idea of kind of connection was really important and the really interesting thing about it is that in our industry category enterprise software that’s optional. We’re like a third Asian, a third white, and a third black. My team is incredibly diverse.
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