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Why You Need to Keep MOATs Front and Center in Your Product Roadmap Strategies

Bain Public

Regulatory protection Regulatory protection is about decreasing your customer acquisition costs and opening yourself up to new markets and segments because you have the proper certifications that allow customers to work with you (legally) versus the competition. This is about transparency and letting your customers see into your operations.

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492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

For example, PepsiCo’s Dewmocracy campaign used social media to crowdsource new Mountain Dew flavors. He coauthored “Product Development and Management Body of Knowledge: A Guide Book for Product Innovation Training and Certification.” Thousands of consumers submitted ideas, voted on favorites, and shared with friends.