Remove Comparison Remove Leadership Remove Positioning Remove Sales Training
article thumbnail

Managing Manufactured Products: Growth and Decline

Mind the Product

Increased sales training, promotion, and product improvements are some of the actions to be considered. If your business plan is for sales of new product A to replace legacy product B, the S&OP forecast will give you early indication if that is indeed happening. Cannibalization effects, intended or unintended.

article thumbnail

Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. So your buyer, Google’s they, so they end up on one of these comparison sites.