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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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Steps and Checklists For Launching a Product: Product Marketing Managers Guide

Userpilot

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

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How to Break into Product Marketing Management (PMM)

PMLesson's Ace the PM Interview

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Book the demo to find out more! Try Userpilot and Take Your In-App Experiences to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path and why is it important?

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13 Customer Discovery Questions to Ask for Valuable Insights

Userpilot

To retain product-market fit, you should engage in continuous customer and product discovery. Examples of questions that you could be asking as a part of the process are ‘How easy is our product to use?’ , ‘Are there any features you wish this product had?’ How easy is our product to use?

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6 Best Product Manager Courses in 2021 – For All Proficiency Levels

Userpilot

As part of the course, you’ll complete several small real-world projects while being guided along the product management process. There’s also a final project at the end in which you’ll develop a product or feature of your choice. Analyzing and monitoring product metrics. Product management tools. The best part?

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What is the Product Manager Career Path?

ProductPlan

For this entry-level product role, hiring managers are looking for candidates who understand what product management is. Background preferences for this role include product marketing experience or project management experience. Driving Agile ceremonies, including planning, grooming, demos, and retrospectives.