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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

April Dunford BoS USA Online 2020 from Business of Software Conference. And you jump into a demo, and you demo all the features. For us, it works because it’s easy, we’re very comfortable with demoing features. And you’ve got a head of sales enablement. And they jump into the demo.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? So recently, we've got a few people who look after that full time who are closer to the sales team people who sort of came up through the ranks of the sales team. Yeah, absolutely.

article thumbnail

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? So recently, we've got a few people who look after that full time who are closer to the sales team people who sort of came up through the ranks of the sales team. Yeah, absolutely.