The Product Coalition

JANUARY 21, 2024

In my case, the MBA greatly contributed to the shift I made into product management. I specifically remember that I consulted with another marketing teacher there about what should my next career steps be, and he suggested “That I should try this thing called product management”.

Analytic Tools 122

Analytic Tools Data Visualization Research Software User Testing 122

The Product Coalition

MARCH 12, 2023

In most cases, you have never been in this position yourself before, so interviewing could be a challenge. Here are a few things to consider when you seek your next product leader. Photo by Mark Rabe on Unsplash When I started Infinify five years ago, I announced that I am offering product consulting services.

User Testing 110

User Testing Product Research Consulting Leadership 110

The Product Coalition

DECEMBER 19, 2021

Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Most companies hire a product manager (and other positions) too late. Once you decide you need to recruit a product manager, who should it be? But starting early is not enough. Why Are You Hiring?

Product Management 167

Product Management Product Manager User Testing Weak Development Team 167

The Product Coalition

DECEMBER 5, 2021

I see my consulting customers having to make the exact same decisions. Last month, for example, I met a startup, which had a good indication from the market that their initial product direction was viable. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an This dilemma is not unique to my business.

Vision 144

Vision User Testing Startups Consulting 144

The Product Coalition

DECEMBER 11, 2023

Here is part two of the guide that will help you find your way to product-market fit. Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop. In other words, are there many more like them that you can sell to, assuming your product is most suitable for them?

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

DECEMBER 11, 2023

While I was writing this article, one of my consulting clients called me to talk about this dilemma exactly: as their product is getting more mature and allows more functionality, their UX which was something they were super proud of up until now is getting slightly more complex. But do they really need this ?

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

The Product Coalition

APRIL 18, 2021

What was missing in my answers was solid product thinking. They want to consult with me on whether or not product management is the right profession for them since they feel that they don’t know how to come up with these big ideas, and feel that it is needed in order to be able to lead.

Research Software 135

Research Software User Testing Leadership Weak Development Team 135