Mind the Product

JANUARY 24, 2017

Therein lies the opportunity for a product management consultant. Consulting on a part-time and freelance basis may be a viable option for you, depending on where you are in your career. Even if you’re only thinking about it as a temporary move, it’s important to think about the goals you may have as a consultant.

Consulting 70

Consulting Customer Experience User Testing Reporting Tools 70

freshtrax

JULY 31, 2023

At btrax, we conduct user interviews to visualize needs and guide service optimization by interviewing users in our North American target audience. What is the value of conducting user interviews that market research alone cannot reveal? Mana (Business Producer): This year, btrax conducted user research in the U.S.

User Testing 98

User Testing Product Research Customer Feedback Research Software 98

Usersnap

SEPTEMBER 12, 2023

A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

Mixpanel

FEBRUARY 2, 2021

We spent more than 6 months doing a ton of qualitative and quantitative research, including interviews with dozens of past, current, and potential customers, market research, and product analysis. Further validation: market research and product analysis. All customer-centric approach.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. You may also be able to do a bit of competitor research.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Revulytics

AUGUST 8, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. Consultants like me need a quote from Peter Drucker. He’s not talking about marketing communications. You said we need to focus on problems, not solutions.

Research Software 54

Research Software Product Research User Testing Reporting Tools 54

Amplitude

SEPTEMBER 5, 2017

As a mobile product manager, you have to stay abreast of the market and make adjustments quickly. With new apps and platforms, the face of tech is changing quickly. A rigid one with inflexible timelines and updates makes it difficult to adjust to market conditions or users needs as they come up. Editorial mindset.

Analytic Tools 71

Analytic Tools Research Software Reporting Tools Data Visualization 71

Userpilot

FEBRUARY 8, 2021

Segmentation is dividing a market or service based on common characteristics. Are you looking to apply specific messaging to new customers of a particular geographic region? Source: Userpilot-Learn how to get more value from your customer segments with a free consultation call! Source: Canva.com.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Customer Experience 98

Alty

FEBRUARY 22, 2017

survey , most generations (Baby Boomers, Gen X, and Millenials) are now choosing mobile as their primary channel for content consumption: The mobile commerce market will generate $284 billion in global revenues by 2020. It all boils down to the way of how users will “consume” your service or product. According to Frac.tl

Research Software 40

Research Software User Testing Reporting Tools Data Visualization 40

Intercom, Inc.

MAY 17, 2018

In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete. Today, Bob is President and CEO at The Re-Wired Group , a consultancy that’s helped develop more than 3,500 products and services. Now you can see it in the data.

User Testing 202

User Testing Customer Experience Reporting Tools Research Software 202