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An interview with John Kotowski on product pricing surveys: pricing research is not just “how much are you willing to pay”

Usersnap

You either have a million questions that you don’t know how to arrange on your product pricing survey, or your mind is blank and you don’t know where to start. In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski.

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How to succeed in 2020: the most important insights from 8 recent market research studies

The Product Coalition

How to meet customer expectations As the role of digital marketing has grown, marketers have to reassess their own roles and capabilities. User expectations and pressure on companies have increased: they must be present in multiple channels, generate personalized content and positive user experiences in each of these channels.

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Where the Best Ideas Come From

The Product Coalition

A new survey by the rapid consumer feedback platform Alpha sheds valuable light on the question. Alpha surveyed over 500 product leaders from large organizations and startups for its 2020 Product Management Insights Report. And where you find yours can massively impact your odds of success. Where are you finding new ideas?

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The Importance of “Fan Building” for Companies: Case Studies, User Research (Part 1)

freshtrax

In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. for a Japanese entertainment company.

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Best Customer Feedback Software for SaaS Businesses

Userpilot

Here are some sobering facts: Market research experts Dimensional Research asked consumers which factors impact their level of trust in companies the most. One good example of a successful follow-up is sending a qualitative survey to gather further data. Feedier is a tool for creating gamified surveys. Promoter.io.

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The Perfect World and the Real World of Product Research

The Product Coalition

When the research is narrow-scoped, there is a higher risk of missed opportunities, blind spots, and false positives. Choose the few top metrics where positive movement could have the most impact. .” — Arthur Leonard Schawlow Tradeoffs When optimising for speed, there are tradeoffs.

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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

I got my master’s in computer science back in Prague, then I ventured into the world of consulting and spent several years at Accenture. You have frameworks, look at market dynamics, do practical research, and advise companies on how to use these frameworks. I was into math and physics, and that led me to computer science.