Bain Public

APRIL 28, 2020

How would you position your business? Using Market Sensing and Knowledge Creation. Market sensing is a research technique involving the collection of qualitative data through interviews, focus groups and questionnaires to help understand the external market. Use market sensing and market researching techniques.

User Testing 52

User Testing Marketing Customer Feedback Data Visualization 52

The Product Coalition

MAY 6, 2020

To help you make a better-informed decision about your future technology partner, we’ve conducted market and industry research in order to define the best cross-platform app development companies. They help businesses enter the markets with prominent MVPs (minimum viable products) that turn into very successful projects later.

Research Software 78

Research Software Analytic Tools Feedback Software Development 78

Actuation Consulting

JULY 6, 2018

Persona development is driven by market research or Voice-of-the-Customer activities. A large enough number of customers are included to be able to spot trends and common tendencies. It is unfortunately fairly common for a product team to build elaborate Personas out of thin air, with no research to back them up.

User Testing 40

User Testing Customer Experience User Friction Data Visualization 40

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Analytical Analytical skills help Product Marketing Managers set themselves apart from other marketing functions.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

BrainMates

DECEMBER 12, 2019

For those companies that do this well it has a positive impact on their overall business success – through enhancing their brand (and hence sales) and through a greater ability to attract and retain talented staff. As a social entrepreneur with Full Time Lives and in my Product Management consulting work for Brainmates.

Product Management 52

Product Management Product Manager Reporting Tools Weak Development Team 52

UX Studio: Product Management

JANUARY 8, 2021

As a digital product agency, it strives to help clients with branding, positioning, web and app development, copywriting, and information architecture. . Developing our own and designing partners’ products gives us a unique view of industry trends and an up to date knowledge about the best design solutions. . Blue Label Labs.

Research Software 72

Research Software User Testing Product Research Artificial Inteligence 72

Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

Userpilot

JANUARY 14, 2024

In particular, we look at: What the product manager’s role involves Their main responsibilities Common product management positions Tips on how to advance your PM career Let’s dive in. Many product leaders have a background in development, marketing , sales, customer support , UX design , and data management.

Data Visualization 97

Data Visualization Analytic Tools Research Software Feedback Software 97

Amplitude

SEPTEMBER 5, 2017

Product roadmaps are important but allowing flexibility puts you in a better position to cater to the needs of your users and keep up with trends. To nurture this relationship, Melissa Perri, a Product Strategy, UX Design, and Process consultant, suggests focusing on the skills each team brings to the table.

Analytic Tools 71

Analytic Tools Research Software Reporting Tools Data Visualization 71

The Product Coalition

FEBRUARY 6, 2020

How to meet customer expectations As the role of digital marketing has grown, marketers have to reassess their own roles and capabilities. User expectations and pressure on companies have increased: they must be present in multiple channels, generate personalized content and positive user experiences in each of these channels.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Alty

FEBRUARY 22, 2017

You should invest in market research first to understand the preferable interaction channels of your target audience. Though Instagram has a started a good industry trend here by having links to original submissions displayed on another channel (e.g. There’s no correct answer to whether it is better to use an app or a website.

Research Software 40

Research Software User Testing Reporting Tools Data Visualization 40

The Product Coalition

JANUARY 26, 2024

When the research is narrow-scoped, there is a higher risk of missed opportunities, blind spots, and false positives. Finding trends or effects is more important than missing them, even if it means sometimes mistaking random events for significant ones. How well is the solution doing in all of those categories?

User Testing 104

User Testing Product Research Research Software Data Visualization 104

freshtrax

JULY 31, 2023

In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. for a Japanese entertainment company.

User Testing 98

User Testing Product Research Customer Feedback Research Software 98

The Product HQ

FEBRUARY 6, 2023

Your job as someone vying for a position as a senior product manager is to discover the intent behind each question. Take advantage of the time spent to position yourself as a credible, qualified, and experienced professional, befitting the senior product manager role. How do you figure out what your customer needs from your product?

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Mixpanel

FEBRUARY 2, 2021

We spent more than 6 months doing a ton of qualitative and quantitative research, including interviews with dozens of past, current, and potential customers, market research, and product analysis. Analyze and share long-term trends with investors and employees. Further validation: market research and product analysis.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

Roadmunk

OCTOBER 5, 2017

For P2, we write positioning and a narrative, but won’t necessarily create a dedicated video (so the story is told through a limited set of channels). We also use in-app communications, email, video and other methods to communicate with existing customers and the market. Product marketing is the inverse.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55