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How do market researchers add experimentation to drive better business outcomes?

DISQO

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. No one wants to be the next Blockbuster.

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. No one wants to be the next Blockbuster.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. No one wants to be the next Blockbuster.

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The Important Product Manager Skill That You’re Missing

The Product Manager Coach Blog

Every connection you make is a potential solution to a problem you haven’t encountered yet. By networking, you’ll get: Crowdsourced Solutions: Instead of spending hours researching, a well-placed question within your network can offer immediate answers. The Art of Advocacy Your product is your passion.

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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app.

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Where the Best Ideas Come From

The Product Coalition

A new survey by the rapid consumer feedback platform Alpha sheds valuable light on the question. Here’s what they had to say: Direct customer feedback is the best source of new product and feature ideas. Market research, while still important, came in a distant third and the age-old practice of copying competitors fourth.